The ALS Icebucket Challenge, What is it?

So by now you have seen a million ice bucket challenge videos show up on your social media feed and it seems like a gimmick to self promote but it has raised a lot of money for the ALS Association. As of Today, 8/19/2014, the Ice Bucket Challenge has helped the ALS Association raise a whopping $22.9 million dollars in donations in less than three months compared to this same period last years’ $1.9 million dollar. Due in large part to the Ice Bucket Challenge there have been 453,210 new donors to the ALS Association.

There are some fun videos out there for the Ice Bucket Challenge from Celebrities like:
Bill Gates – Founder of Microsoft – Watch It Here
Chris Pratt – Actor: Andy (Parks and Rec)/Starlord (Guardians of the Galaxy) Watch It Here
Ben Stiller/Christine Taylor – Actor (Night at the Museum Series)/Actress (Zoolander) Watch It Here
Jeff Bezos – Founder of Amazon – Watch It Here
Dwyane “The Rock” Johnson – Actor (Fast and Furious series) Watch it Here
Plus many more including: Oprah Winfrey, Tyler Perry, Robert Downey Jr, and Chris Hemsworth.
Now that you’ve seen the videos, you may be wondering what is ALS and why are so many people dumping ice on their heads. Also known as Lou Gehrig’s Disease, Amyotrophic lateral sclerosis is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.
For more information visit the ALS Information Page HERE.

If you’d like to make a donation to help with ALS research goe to asla.org and click the Big Red Donate Button or Click HERE