Google Search Real Vs Ads

Google Search Real vs Ads

So if  you ever find yourself in the need of software support from a specific vendor, let’s say AVG for example, you may be tempted to perform a Google search for their customer/technical support number. There’s just one problem, you called customer support and got a gentleman/woman with an accent and after a long phone call they tell you they can fix your computer if you sign up and pay for a “life long” service agreement ranging from $299-$999. Hopefully by this point you have smelt the fishiness of the offer and know that you are being taken. So how did you get here? Simply put you fell for a purchased ad space listing like this one:

 addvsreal Click the image to enlarge.

They first two results are in fact ads, how do you know? Look at the green text, in both ads AVG is behind the .com/ address versus the first real result that reads as AVG.com/… That’s Real.

 

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